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Welcome to the official brand guidelines of Total Child brand and assets. This

document is intended to educate anyone who is responsible for creating internal or

external communications using the Total Child brand.It is important that we all share a

basic understanding of how and when to use our identity. These Identity Standards are

intended to introduce you to the basic usage. As I want to make it easy for you to

integrate Total Child in all media formats while respecting our brand and legal/licensing

restrictions.


Total Child is a child care app for children under the age of 10. The app helps

to monitor and support the growth of children under the age of 10 with features

like ; monitoring there growth, health, feeding, clothing and daily activities in

order to monitor mortality rate and help secure a bright future for children.

This app would be of great use to people like; nannies, mothers, day centres,

motherless babies home and many more.

MISSION

To provide the highest quality care and health of children that is child-centered, holistic and values all children as individuals with our app.


VISION
Our focus is to provide a stimulating early learning and child care experience which promotes each child’s social/emotional, physical and cognitive development. Our goal is to support and nurture the children’s and our own natural desire to be life-long learners. We are committed to the families we serve, providing support and encouragement with the help of our app.

Empathetic, compassionate, altruistic: these are the makings of

the caregiver archetype. Rooted in a deep desire to serve others

with the highest level of generosity, this archetype goes out of their own way for the greater good. When compared to other archetypes, the caregiver exhibits parental tendencies and takes great strides to make sure that people are taken care of in the best way possible.


Strong
Generous
Benevolent
Stability
Care
Giver
How Can We Help...
Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it actually were alive in some way, they have a relationship with it and care about it.

The colours used represents AMBITION. which goes inline with what Total Child has to over. The colour palette is what kids can relate with. They are exciting and bright which would also be used in the app.

COMFORTAA
Comfortaa is a rounded geometric sans-serif type design intended for large sizes. It is absolutely free, both for personal and commercial use. Johan Aakerlund Comfortaa is a sans-serif font, comfortable in every aspect, designed by Johan Aakerlund. The font, which includes three weights (thin, regular and bold


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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The logo was derived from the combination of heart and a almost completed puzzle. The puzzle translates the effort Total Child puts in helping the child grow the remaining piece for the puzzle to be completed represents the app user that is we offer as we can from our end by giving and telling you all that you need to take care of the child but you support us with the physical things you complete the physical things and the heart means love and care.

Health
Growth
Social